Real estate agents over the past few decades have had to work outlandish hours to ensure they manage to get the clients they want.
However, with the implementation of technology into the real estate businesses, the field has seen massive growth in terms of competition and quality.
This article is going to delve into how real estate agents can leverage various digital tools to help improve their productivity.
Utilizing Digital Tools For Real Estate Productivity
Real Estate CRMs
Real estate agents have had to work overtime to ensure they get all of the data correct when communicating with a client, because they are often juggling multiple deals at a time.
However, this can make certain conversations vague and impersonal because it is not possible to always remember all the pertinent details. On top of that, maintaining proper communication with every client could become hard, not to mention all the leads that come through and juggling them.
This is where real estate CRM integration comes in. Real estate CRMs provide various features that not only help ease the workload for real estate agents, but also streamline the entire workforce and communication. CRM systems can centralize all the data that a real estate agent has on clients, allowing them to know all the important details when referring to a client.
The features within CRM systems also help nurture leads as they come in, all the while knowing which are quality leads and require more attention. Other features that put CRMs on a pedestal for real estate include digital tools that will be mentioned throughout as separate tools. Finding the best real estate CRM for real estate agents can be a tough one, but it is an important find for a growing business.
Automation Tools
Real estate has always depended on different marketing channels and campaigns which involve email, text, postcards, and more. However, they always took days and weeks out of an agent’s time and the process of follow-ups was also a monotonous task.
However, automation tools are now widely available. These tools help real estate agents reduce the workload a lot by being able to set their marketing channels within them. By simply creating a campaign within the software, they can set out emails or texts or whichever they prefer to be sent out to a specific list of motivated buyers within their area periodically. The software can also be set up to know which people would require follow-ups and periodically send them follow-ups.
The tools have advanced so much that agents can bring more effectiveness to their campaigns by implementing personalization, but this can be done through some of the best real estate CRMs out there, which have all of these features built into them.
Mobile Devices
Back in the day, computers were nowhere near as fast as they are now and the internet was sluggish too compared to today. However, going from slow computers and the internet to now having a rapid device on you at all times has made real estate far more competitive than it ever was.
Real estate agents can contact and communicate with leads and clients with much more convenience and ease than ever before just with the tap of a screen. Not to mention, a cell phone has various features that can help an agent provide resources to leads and clients alongside promoting themselves on the internet.
Social Media
Speaking of mobile devices, social media is more and more prevalent each and every day with new platforms on the rise as well. However, there are some mainstays when it comes to business on social media; a couple of those platforms being Facebook and Instagram.
Among others, these platforms are accessed by millions everyday and people of every niche go online everyday. That means creating real estate social media profiles is key for every agent. Showcasing your business online with proper social media strategies allows agents to cater to a larger audience and gain a higher amount of leads and clients.
It is very important to understand the content that goes on social media platforms and which works better where. If done properly, an agent’s real estate business can not only be more known, but also build a community of online followers which also brings in clients.
Financial Transactions
Real estate deals with large sums of money, which is pretty understandable since properties are being bought and sold. However, technology has gone to the point where cash and cheque deposits are very uncommon, and wireless transfers are the new wave!
Through the mobile devices available to people, everyone can now pay for properties through online means that take up no time, are secure and reach people’s accounts instantly. This reduces any hassle and worries of money transfers and cheques bouncing.
Conclusion
Overall, there are many different technological utilities out there that real estate businesses take advantage of to beat out the competition. It is important to remember that these technological advancements are being used everywhere and to be competitive, a business needs to adapt them into their work.
Real estate agents can reduce their workload a lot by using them, and focus less on the operations side, and more on the sales side of real estate.
